These are the Social Media trends in 2013:
- Big data will get Social
- Big data will augment data from transactional records to customer behavior and their social graph behavior on the web along with location and device/mobile generated information.
- Social CRM
- Social data will be added to the CRM and marketing tools to find trends in sentiment, behavior and individual preferences of customers.
- Social media integration with other marketing
- People spend increasing amounts of time on social networking sites and marketers want to tap into the social media distribution channel
- Social media monitoring tools
- Marketing ROI counted by measuring results
- Social media monitoring tools combined with business metrics will lead to better understanding of the value of social interaction
- Social media budgets will be much bigger
- By finding new ways to interact and engage consumers.
- Expecting the spending to be double by the end of 2016.
