Social Media Trends in 2013

These are the Social Media trends in 2013:

• Big data will get Social
• Big data will augment data from transactional records to customer behavior and their social graph behavior on the web along with location and device/mobile generated information.
• Social CRM
• Social data will be added to the CRM and marketing tools to find trends in sentiment, behavior and individual preferences of customers.
• Social media integration with other marketing
• People spend increasing amounts of time on social networking sites and marketers want to tap into the social media distribution channel
• Social media monitoring tools
• Marketing ROI counted by measuring results
• Social media monitoring tools combined with business metrics will lead to better understanding of the value of social interaction
• Social media budgets will be much bigger
• By finding new ways to interact and engage consumers.
• Expecting the spending to be double by the end of 2016.