Social Media Trends in 2013

These are the Social Media trends in 2013:

• Big data will get Social
• Big data will augment data from transactional records to customer behavior and their social graph behavior on the web along with location and device/mobile generated information.
• Social CRM
• Social data will be added to the CRM and marketing tools to find trends in sentiment, behavior and individual preferences of customers.
• Social media integration with other marketing
• People spend increasing amounts of time on social networking sites and marketers want to tap into the social media distribution channel
• Social media monitoring tools
• Marketing ROI counted by measuring results
• Social media monitoring tools combined with business metrics will lead to better understanding of the value of social interaction
• Social media budgets will be much bigger
• By finding new ways to interact and engage consumers.
• Expecting the spending to be double by the end of 2016.

Sybase acquisition - A winner for SAP

I believe that SAP did a very strategic acquisition by buying Sybase. When I look at the Sybase products, they were very much technologically advanced than many of the equivalent software that was available in the market such as Sybase ASE, Sybase Unwired Platform, Sybase CEP etc.

As I hear (since I was not tracking the company personally), Sybase has historically very poor sales team and hence could not really move forward in the competitive market. With the SAP acquisition and the SAP's war with Oracle, Sybase can add a lot of mileage to taking on the Oracle competition with respect to the Database market. Even though SAP sells the HANA as the next generation appliance to compete in the big data market against the Oracle, I think practically I would see Sybase products really taking on the Oracle products on a head2head competition. In addition, all the Oracle database market within SAP would be replaced by Sybase. This means that nearly 80% of the 65,000 of the SAP ERP installations which consists of Oracle database would go away for Oracle in the next few years.